29 Jul '16, 6pm

Content Marketing HOME RUN: Convincing The CEO To Give It A Go

What could have been done to turn the score around? An investment in content that speaks to the search queries related to the company’s services. The team could have worked with the PPC team to glean information from user query data. What are people looking for? Or, when selling specific products, what information queries are excluded? Use that data as a starting point to answer questions already being asked by the target market. Answer their questions; craft valuable content that can be used as an asset to solve a customer’s problem or help to lead them in the right direction on their buyer journey.

Full article: http://www.aimclearblog.com/2016/07/29/content-marketing-...

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