29 Jul '16, 2pm

How to optimise your videos for better ranking on YouTube

How to optimise your videos for better ranking on YouTube

Promote videos through your own channels. Using your YouTube videos in emails, promoting on social sites, and embedding on your own website will all help to build momentum around your video content.eSpares is a great example of this. It creates videos around fixing DIY problems, posts them to its YouTube channel and uses them onsite by embedding them. This way it gets full value from its video content. Create video content which addresses user needs. Think about the questions customers will have around your product and service. Do some keyword research to find out the relative popularity of these terms.This is what eSpares and others do, this helps them attract views from target audiences, and a side bonus is that videos will often appear in the SERPs. Encourage comments. As comments contribute to your ranking, it’s a good idea to do as much as you can to encourage a discu...

Full article: https://searchenginewatch.com/2016/07/29/how-to-optimise-...

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