29 Jul '16, 12pm

Google May Treat Expired Products Page Redirects As Soft 404s

So if these are expired pages where essentially the user is landing on a page that says we can’t sell you this product anymore, then that is kind of like a soft 404 page. which essentially should be treated like a 404 page. And if you have thousnads of these pages, then I wouldn’t redirect them unless I had a clear replacement for them. Just because this product that you are offering is not available anymore, doesn’t mean that it makes sense to redirect it to the home page by default. That is something where you really want to look at the individual situations and say, well is this other URL a really good replacement for the existing URL? Can I do a redirect and say this is clearly what we should be showing instead or is this essentially just a 404 that you are trying to do with a redirect. And if you are essentially trying to do a 404 with a redirect, then what will happe...

Full article: https://www.seroundtable.com/google-expired-page-redirect...

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