29 Jul '16, 11am

Eight most interesting search marketing news stories of the week

Advertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1. Click growth increased slightly to 34%, but CPCs fell 9%. Spending growth for Google text ads slowed to 10% Y/Y as CPC growth for brand keywords fell from 10% in Q1 to 0% in Q2. Google Shopping Ad spending growth rose to 43% as an influx of partner traffic bolstered total click volume. Organic search visits fell 7% Y/Y in Q2, down from 11% Y/Y growth a year earlier, as organic listings face increased competition from paid search ads, particularly on mobile. Mobile’s share of organic search visits rose to 46%, but that still lags behind the 53% of paid search clicks that mobile produces.

Full article: https://searchenginewatch.com/2016/07/29/eight-most-inter...

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