29 Jul '16, 11am

Kathleen Garvin of Penny Hoarder on Creating Engaging Content and #ChewbaccaMom #MarketingNerds

Kathleen Garvin of Penny Hoarder on Creating Engaging Content and #ChewbaccaMom #MarketingNerds

http://media.blubrry.com/marketingnerds/p/content.blubrry.com/marketingnerds/SEJ_Marketing_Nerds_97_How_to_Create_Engaging_Content_Chewbacca_mom_and_viral_content.mp3 Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I sat down with Kathleen Garvin of The Penny Hoarder to talk about how to create content your audience will actually want to engage with – which is no easy task! During our discussion, we talked about the recent Chewbacca Mom Facebook live video , how company culture can play a huge part in creating engaging content, and why brands should be careful when they try to ‘news jack’. Here are a few transcribed excerpts from our discussion, but make sure to listen to the podcast to hear everything: On the Viral Video ‘Chewbacca Mom’ I think eve...

Full article: https://www.searchenginejournal.com/kathleen-garvin-of-pe...

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