29 Jul '16, 11am

Three New Google AdWords Cross-Device Conversions Reports

Google announced that AdWords is adding three new cross-device conversion reports including devices, assisting devices and device paths. Here is a brief explanation of each report: Devices: see how much cross-device activity is happening in your AdWords account Assisting Devices: inform your device bid adjustments by learning how often different devices assisted conversions on other devices Device Paths: examine the top conversion paths for your customers using two or more devices Here is a sample of one of those reports: They also are adding new search benchmarks that show the influence of cross-device activity across the full search conversion path. Forum discussion at Google AdWords Help and Google+ .

Full article: https://www.seroundtable.com/google-adwords-new-cross-dev...

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