21 Oct '12, 9am

How To Turn (Not Provided) Into Useful, Actionable Data

We’ve all seen it, lurking in our Analytics reports, nearly always at the top, sucking a huge chunk of data into a black hole of uncertainty and uselessness. Not provided was predicted as having a single-digit impact on sites . In my research, I’ve found it to have upwards of a 40% impact, especially on smaller traffic sites. In conversations with clients, and looking at my own sites, I knew the numbers had to be better – but what do you tell a client when chunks of data, in some cases over 30%, are attributed to (not provided) instead of the keywords you’ve given time, attention and tears to over the previous months and years. Honestly the standard, “It’s happening, but Google isn’t showing us what it is ” is just not good enough. Its not good enough for me; why would it be good enough for a client? I was on a mission… to find some way to make this data useful again. My g...

Full article: http://searchengineland.com/turning-not-provided-into-use...

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