28 Jul '16, 2pm

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

On Wednesday, Google’s Cassie Hartt has followed up with clarification on this issue on the AdWords Community forum. As many pointed out in that initial Twitter thread, truncation is really about pixels rather than a specific character count. But since ads are based on characters, not pixels, to avoid headline truncation, Hartt reiterated the recommendation of 33 characters. From Hartt’s post:

Full article: http://searchengineland.com/google-expanded-text-ads-avoi...

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