28 Jul '16, 10am

Pros and Cons of Using HTTPS for Small Businesses by @annaleacrowe

If your products or services are the heart of your company, then your website is the vein that determines how fast you can get blood to other parts of your body. A lack of trust, security, and data can lead to high bounce rates, lower conversions, confusion about where traffic is coming from, and misaligned goals. So, how do small businesses gain trust, security, and accurate data from Google? Let’s start with HTTPS.

Full article: https://www.searchenginejournal.com/pros-cons-using-https...

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