28 Jul '16, 12am

Facebook’s ‘Good Quarter’: $6.3 Billion In Ad Revenue by @DannyNMIGoodwin via Search

Facebook’s ‘Good Quarter’: $6.3 Billion In Ad Revenue by @DannyNMIGoodwin via Search

Facebook’s advertising revenue skyrocketed to $6.2 billion, an amazing 63 percent increase compared to the same quarter last year, the company reported today. Facebook’s total Q2 2016 revenue hit $6.44 billion. Mobile was the biggest driver of Facebook’s advertising revenue, accounting for about 84 percent of that $6.2 billion. Last year, mobile ads accounted for 76 percent of its ad revenue. Elsewhere, Facebook announced that it now has 1.7 billion monthly active users, an increase over 15 percent over last year. Mobile monthly active users reached 1.57 billion, up 20 percent year-over-year. Daily active users also grew – to 1.13 billion, an increase of 17 percent. Mobile daily active users reached 1.03 billion, 22 percent higher than last year. Facebook is also making more revenue per user than at any point in its history. Worldwide in Q2, Facebook brought in $3.82 per u...

Full article: https://www.searchenginejournal.com/facebook-revenue-q2-2...

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