27 Jul '16, 2pm

The definitive SEO audit part 3 of 3: Off-site

The definitive SEO audit part 3 of 3: Off-site

Anchor text. The anchor text used to link to your site is a double-edged sword. If you have no links with keyword-based anchor text, it’s difficult for Google to pass relevancy; too many links with keyword-based anchor text, and it looks like spam. Like keyword density, there is no magic number I can tell you — but when you’re looking through your backlinks sorted by anchor text, it will quickly become clear. If 90 percent of the links to your site have the anchor “blue widgets,” it’s probably too high. On the other hand, if only one percent of your links have it, then it’ll be too low. When you’re reviewing your backlink anchor text, consider what would happen naturally, and target that. Links vs. domains. Another metric you’ll need to review is your total links vs. referring domains. If you have 5,000 links coming from 12 domains, that is not going to yield a strong prof...

Full article: http://searchengineland.com/definitive-seo-audit-part-3-3...

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