21 Oct '12, 12am

What is keyword difficulty #seo #seomoz

Hi sirana, Keyword Difficulty is a calculation done by the SEOMoz research tool that takes into account a number of things including: competition (how many pages are currently ranking for that particular term), how many people are bidding on the term in paid search, how expensive are the clicks and how many people are actually searching for the term online. I'm not quite sure mathematically how SEOMoz puts all these things together, but it calculates a percentage score that gives you an indication of how hard it's going to be to rank highly for any given term. Obviously, the ideal scenario would be to find keywords with a lot of searches, but low competition. In that case, it would be much easier to compete and rise to the top. The worst scenario is if you have keywords with very few searches being done for those terms, but with a lot of competition. In SEOMoz, the higher ...

Full article: http://www.seomoz.org/q/what-is-keyword-difficulty

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