21 Oct '12, 12am

A Critique of Presidential PPC II: Mitt Romney | SEER Interactive

This might seem simple, but how about convincing searchers to vote for you? Use copy promoting lower tax policies, or economic recovery plans. Try to use landing pages that compare policies to Obama’s and explain why they’re better for America. The real way to measure paid search efforts is by focusing on something that will make the investment worthwhile, rather than focusing on an unimportant conversion metric. At this point, an extra $5 from me or an extra $12 from Joe the Plumber really won’t go too far. Use SiteLinks to dive deeper into the site and to give users more information, not just a few other places to do the same thing. Much like President Obama, Romney isn’t bidding on what seem to be the most important queries right now. Queries such as who should I vote for ( 74k monthly searches), presidential candidates (301k searches), or even election day (135k queries).

Full article: http://www.seerinteractive.com/blog/a-critique-of-preside...

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