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20 Oct '12, 10pm

An 18-Tip Checklist to Boost Online Checkouts - Search Engine Watch (#SEW)

Retailers, get ready! A big holiday season is upon us and an online shopping experience that’s short of smooth is simply unacceptable. My previous column, "10 Conversion Boosters for Ecommerce Pages ", focused on creating an exceptional shopping experience on product pages, but ultimately, the goal is to get those shoppers to checkout. Because this is the most crucial aspect of any transactional website, paying attention to the details can help you build a reputable and sustainable business – and earn you a lot of money. So to get you on the right track, here’s an 18-tip checklist to boost online checkouts. 1. Progress Bar Always make sure your checkout process includes a clearly numbered and labeled progress bar. Whether it takes 3 or 30 steps to complete, make sure they are all laid out clearly for your shoppers. As a side note, an interesting thing to test here is a ver...

Full article: http://searchenginewatch.com/article/2216887/An-18-Tip-Ch...

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An 18-Tip Checklist to Boost Online Checkouts

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