Google's Disavow Tool - Take a Deep Breath

Google's Disavow Tool - Take a Deep Breath

I think there are two arguments regarding (1). The first is direct abuse. You could build a bunch of bad links, get a short-term boost, and then, right as (or before) a penalty was imminent, disavow them. Companies have actually done something similar in the past - built low-quality links, got a 2-3 month boost, and then cut them. It's very hard to do well, though, and it can definitely backfire. The other argument is more abuse by Google, not webmasters. Some are worried that Google will take all of this information, in aggregate, and use it to see which sites (especially directories and link farms) need to be penalized. I don't think that their end-game, but it's entirely likely they'll use this data down the road somehow. So, people are suggesting that you could disavow links from your competitors and that, if nothing people did it, the competitors would get into troubl...

Full article: http://www.seomoz.org/blog/googles-disavow-tool-take-a-de...