Bodyform Video Apology Shows Brands How To Get Social Media Right

Bodyform Viral Video Shows Brands How To Get Social Media Right

reelseo.com 20 Oct '12, 5pm

Bodyform Video Apology Shows Brands How To Get Social Media Right

The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react to these attacks, the whole thing can get very messy indeed. The social media disasters surrounding Nestle and Femfesh being two recent examples. Positive responses to negative comments So, when a guy called Richard Neill left a tongue in cheek, but dismissive post on the Bodyform Facebook page last week highlighting the years of 'false advertising' surrounding the product and its, er, uses, it attracted 86,000 likes and more than 3,600 comments in under 24 hours from other like-minded individuals. So far, so funny but Bodyform decided to take the next step and respond with a spoof apology video which acknowled...

Full article: http://www.reelseo.com/bodyform-viral-video-apology/

Tweets

@MirandaSies » 13 Nov '12, 8am
RT @YouniqOnline: Geweldige reactie van maandverband-producent op Facebook na beschuldigingen van leugens (100.000 likes, 3,5 mln views) [link]
@YouniqOnline » 13 Nov '12, 8am
Geweldige reactie van maandverband-producent op Facebook na beschuldigingen van leugens (100.000 likes, 3,5 mln views) [link]
@ViralVideoTV » 07 Nov '12, 4pm
RT @TargetMediaMCG: Not a truer statement on how to use #socialmedia [link]
@TargetMediaMCG » 07 Nov '12, 4pm
Not a truer statement on how to use #socialmedia [link]
@Eamonn_Conway » 05 Nov '12, 2pm
Bodyform Video Apology Shows Brands How To Get Social Media Right (and use humour correctly) [link] via @reelseo #b2b
@debrasimpson » 31 Oct '12, 10pm
Too funny --> Bodyform Video Apology Shows Brands How To Get Social Media Right [link] via @reelseo
@rebeccaharris17 » 31 Oct '12, 6pm
For all the lied to "Richards" [link] #realitycheck #happyperiod
@idea_enthusiast » 31 Oct '12, 5pm
For all the "Richards" in the world. [link] #womensworld #sarcastichumour
@jwcarroll » 29 Oct '12, 3pm
This is pretty awesome! I wish more companies would handle the internet like this: [link]
@hhariri » 29 Oct '12, 2pm
RT @coridrew: WOW. Just WOW. Bodyform Video Apology Shows Brands How To Get Social Media Right [link] Hilarious, well-done & just awesome HA
@coridrew » 29 Oct '12, 2pm
WOW. Just WOW. Bodyform Video Apology Shows Brands How To Get Social Media Right [link] Hilarious, well-done & just awesome HA
@BenitaLipps » 26 Oct '12, 3pm
The truth about women that men cannot handle - how bodyform got #socialmedia #marketing spot on w spoof apology video [link]
@dvinb » 26 Oct '12, 11am
How to get socialmedia marketing spot on: watch bodyform's spoof apology & learn truth about women men can't handle [link]
@SEOWheelhouse » 24 Oct '12, 9pm
Viral Video Apology [link] Bodyform shows you how they got social media right. Have fun with it
@JoeEdelman » 24 Oct '12, 6pm
Good to see a sense of humor out there - Bodyform Video Apology Shows Brands How To Get Social Media Right [link] via @reelseo
@_AmyFowler_ » 24 Oct '12, 2pm
‏RT @boomweb Bodyform Viral Apology Video Shows Brands How To Do Social Media Right [link] <absolutely brilliant, real or not!
@ViralVideoTV » 24 Oct '12, 9am
RT @Motion4startup: Bodyform Viral Apology Video Shows Brands How To Do Social Media Right [link]
@ViralVideoTV » 24 Oct '12, 9am
RT @videolean: Bodyform Viral Apology Video Shows Brands How To Do Social Media Right [link]
@leacto » 24 Oct '12, 9am
So funny - Bodyform Video Apology Shows Brands How To Get Social Media Right [link] via @reelseo
@sherisa » 23 Oct '12, 11pm
Well played Bodyform Video Apology, intelligent, sarcastic, fresh. Right [link] via @reelseo
@bernielandry » 23 Oct '12, 9pm
Bodyform Viral Apology Video Shows Brands How To Do Social Media Right [link] #Video #Commenting #SocialMedia
@seh_notts » 23 Oct '12, 8pm
RT @Kaltura: Bodyform Video Apology Shows Brands How To Get Social Media Right [link] via @reelseo
@ViralVideoTV » 23 Oct '12, 8am
RT @andyjm101: Love this Bodyform video response to a viral customer complaint... Social Media at it's best! [link]
@andyjm101 » 23 Oct '12, 8am
Love this Bodyform video response to a viral customer complaint... Social Media at it's best! [link]
@GeoffChisnall » 23 Oct '12, 5am
RT @ChristopherM: An apology video that went viral & teaches us all how we should be doing social media for brands: [link]
@ChristopherM » 23 Oct '12, 5am
An apology video that went viral & teaches us all how we should be doing social media for brands: [link]
@AnnieCushing » 22 Oct '12, 8pm
Bodyform Viral Apology Video Shows Brands How To Do Social Media Right [link] <-- OMG, well done.
@ElizaAsh » 22 Oct '12, 7pm
Bodyform Video Apology Shows Brands How To Get Social Media Right [link] via @reelseo YES! Finally a "proper" way to respond!
@Alphabird » 22 Oct '12, 6pm
A perfect balance of #sarcasm and #acknowledgement: #Bodyform viral video apology [link] via @reelseo #ViralVideo
@vivaproductions » 22 Oct '12, 5pm
Is your company having a bad social media day? Fantastic and funny use of #video to right a social media wrong. [link]
@socmediabureau » 22 Oct '12, 5pm
RT @socialeyes_: A great way to handle the negative! [link]
@stevefree_ » 22 Oct '12, 5pm
Do your followers say bad things about you on twitter? Check out this response video: [link] It's hilarious.
@IVMtoday » 22 Oct '12, 3pm
Watch the video!! Bodyform Video Apology Shows Brands How To Get Social Media Right [link] via @reelseo
@MatthewLPowers » 22 Oct '12, 2pm
Absolutely love this --> Bodyform Video Apology Shows Brands How To Get Social Media Right [link] via @reelseo
@ViralVideoTV » 22 Oct '12, 1pm
RT @SEORankingServ: Bodyform Video Apology Shows Brands How To Get Social Media Right [link]
@Streamheroes » 22 Oct '12, 11am
Webvideo kan fungere som effektivt redskap mod 'shitstorm' på sociale medier [link]
@ViralVideoTV » 22 Oct '12, 10am
RT @MindwayMedia: Bodyform Video Apology Shows Brands How To Get Social Media Right - [link] good post :)
@MindwayMedia » 22 Oct '12, 9am
Bodyform Video Apology Shows Brands How To Get Social Media Right - [link] good post :)
@LudivinePN » 22 Oct '12, 9am
RT @previewnetworks: Bodyform Video Apology Shows Brands How To Get Social Media (& Video Marketing) Right [link]
@ShootCutGo » 22 Oct '12, 8am
A brilliant example of using video for positive PR. Bodyform reacts and gets nearly 3M views [link]
@BenInder1 » 22 Oct '12, 8am
Bodyform Video Apology Shows How To Get Social Media Right - [link] - Great example of clever #social #content marketing
@SocialEyes_ » 22 Oct '12, 8am
A great way to handle the negative! [link]
@askhowto » 22 Oct '12, 8am
Bodyform Viral Apology Video Shows Brands #How To Do #Social Media Right [link] via @pryourblog
@ViralVideoTV » 22 Oct '12, 4am
RT @BarclayDevan: Bodyform Viral Apology Video Shows Brands How To Do Social Media Right [link]
@ripplingmedia » 22 Oct '12, 1am
This is clever, but what is the real objective? [link]
@dhsllc » 21 Oct '12, 10pm
Bodyform Video Apology Shows Brands How To Get Social Media Right [link] via @reelseo - Awesome post!!!
@ViralVideoTV » 21 Oct '12, 6pm
RT @randylewiskemp: Bodyform Video Apology Shows Brands How To Get Social Media Right [link]
@ViralVideoTV » 21 Oct '12, 6pm
RT @darbysieben: Bodyform Viral Video Shows Brands How To Get Social Media Right [link]
@RedLeafHQ » 21 Oct '12, 4pm
Tongue-in-cheeck video from a company (& topic) not normally associated with humor. [link] Great social savvy, #BodyForm.
@JasperJBlake » 21 Oct '12, 4pm
Bodyform Video Apology Shows Brands How To Get Social Media Right [link] via @reelseo Brilliant! @dmscott will appreciate this