20 Oct '12, 2pm

Google Updates Above the Fold Page Layout Algorithm

Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. In a tweeted “weather report,” Cutts said less than 0.7 percent of English language queries are affected. What is Google's Page Layout Algorithm? In follow-up tweets , Cutts reiterated that this update is neither Penguin nor Panda -related. The Page Layout algorithm first launched January 19, 2012. In the official announcement, they explained who might be affected: “Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change.” They continued, “If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large ...

Full article: http://searchenginewatch.com/article/2216227/Google-Updat...

Tweets

Google Updates Above the Fold Page Layout Algor...

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Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites w...

Google Page Layout Algorithm Officially Updated

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