20 Oct '12, 7am

The Anatomy of Tomorrow's Inbound Marketing Strategy Today

There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust. The anatomy of a robust inbound marketing campaign has similarities to the human spine. The human spine has five ordered sections – cervical, thoracic, lumbar, sacrum and coccyx – all of which are required to be in working order to live a pain-free, normal and productive life. An inbound marketing strategy has five ordered sections, too – owned and earned media, landing pages, lead nurturing, sales interaction and retention. And all of them ...

Full article: http://www.seomoz.org/blog/the-anatomy-of-tomorrows-inbou...

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The Anatomy of Tomorrow's Inbound Marketing Str...

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There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them positio...

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There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them positio...

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There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them positio...

The Anatomy of Tomorrow's Inbound Marketing Strategy Today

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