CMS Migration - Drupal SEO migration blog post | Volacci Internet Marketing

Good tips when migrating your site | Avoid a Migration Marketing Disaster With These 8 Action Steps | #seo via @Volacci

Does your website conjure visions of AOL logins, Lotus Notes, Dreamweaver 2.0 and MafiaBoy attacks? Well friends, it could be time to dump your old site for that shiny new, time-saving content management system that everyone is raving about. But every time you look at making the change, oft-repeated horror stories of migration difficulties cloud your resolve. Your search rankings could crater. Your traffic might plummet and never come back. So you just put it off for another day. Migrations do not have to be catastrophic. Although it's likely that there will be some affect on rankings and traffic, it doesn't have to a disaster. To illustrate this point, I'd like to compare two real-world migration examples: one with no marketing strategy guiding the move and another with prudent planners who took the steps and precautions needed to mitigate potential problems. Please note ...

Full article: http://www.volacci.com/blog/steve-joiner/2012/july/05/don...