10 Things We Didn't Know A Week Ago #TGIF

"He gave the example of a typical launch, where in the last couple of weeks you are bunkered down trying to get everything ready for "the big reveal". Your social media voice tends to go a little quiet because you are not frantically pushing the old branding or products or services. This, he said, is exactly the opposite of what you need to need to get a big splash in the Facebook news feed. Instead you need to have an "affinity acquisition approach" which builds up to the launch. In order for the big moment to rank well, you need customers and an audience who are already engaging with your Facebook content. That means you need to be teasing it, talking about it, and making it part of a social conversation before the launch happens." – currybetdotnet

Full article: http://www.searchenginepeople.com/blog/10-things-week-42....

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