Dialing Into Success with Google AdWords Call Tracking

Like any Internet marketer worth their salt, you know that your PPC ads generate online conversions and offline conversions (e.g., phone calls). With the massive growth in mobile advertising, the likelihood of your ads generating phone call activity is even greater. The need to track calls is great, but it can be challenging. There are numerous software options available (If By Phone, BionicClick, Mongoose Metrics). Google entered the foray a while back by introducing Call Extensions directly into the AdWords interface. Google’s offering is a solid baby step into the world of call tracking and will give you strong understanding of how your ads affect phone calls. Call Extensions Options The Call Extension allows you to publish your business phone number with your text ads in search results across computers, tablets and smartphones. Getting your phone number up is really ju...

Full article: http://searchenginewatch.com/article/2218384/Dialing-Into...

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This is a first for Google. SmartCents Media can make sure to implement this into your SEM Campaigns [link]
@PALOCreative » 21 Oct '12, 3pm
Google’s Call Extensions are a great tool for getting some top-level reporting activity for your search ads. [link]
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A reference for the previous tweet is this one: [link]
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Does anyone have experience in using click-to-call extensions on Google AdWords? [link]
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