SearchCap: The Day In Search, October 18, 2012

Google Q3 Earnings Leak: $14.1 Billion, Disappoint Surprised Investors Google’s Q3 “consolidated earnings” leaked early and are below analysts’ expectations. Search clicks were up 33 percent vs. a year go but CPCs were down 15 percent, probably a result of the impact of lower mobile CPCs. Traffic acquisition costs were also up, as were other expenses. Investors were surprised by the early release and [...] FTC Playing Antitrust Poker With Google And Looking For A Way To Save Face Last week there was a report that “four out of five FTC commissioners” favored going forward with an antitrust case against Google. The Reuters article in which the claim appeared mentions but doesn’t emphasize the litany of “vertical search” complaints against Google raised by competitors. Those “Google favors its own results” claims have been at [...] Why Changed Goals Require Changed Metrics En...

Full article: http://searchengineland.com/searchcap-the-day-in-search-o...

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