18 Oct '12, 10am

Google Disavow Tool

Webmasters will likely incorporate bad link checking into their daily activities. Monitoring inbound links wasn’t something you had to watch in the past, as links were good, and those that weren’t, didn’t matter, as they didn’t affect ranking anyway. Now, webmasters may feel compelled to avoid an unnatural links warning by meticulously monitoring their inbound links and reporting anything that looks odd. Google haven’t been clear on whether they would take such action as a result - Matt suggests they just reclassify the link & see it as a strong suggestion to treat it like the link has a nofollow attribute - but no doubt there will be clarification as the tool beds in. Google has long used a tiered index structure & enough complaints might lower the tier of a page or site, cause it's ability to pass trust to be blocked, or cause the site to be directly penalized.

Full article: http://www.seobook.com/google-disavow-tool

Tweets

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seomoz.org 20 Oct '12, 6pm

I think there are two arguments regarding (1). The first is direct abuse. You could build a bunch of bad links, get a shor...

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seomoz.org 20 Oct '12, 7pm

I think there are two arguments regarding (1). The first is direct abuse. You could build a bunch of bad links, get a shor...