6 Underrated Content Marketing Assets For B2B SEO

One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link assets. While our organization has seen this in client relationships throughout the years, this degree of difficulty was further supported by industry peers in the 2012 MarketingSherpa Search Engine Marketing Report . Even though there are many excellent research tools available for finding new content marketing ideas, sometimes the best resources are right under the B2B marketer’s nose. Here are six underrated content marketing assets and how they can be leveraged more effectively for B2B SEO. Company Overview Pages I have often seen B2B marketers obsess over home page messaging but leave the company overview page (and section) nearly bare, outside of basic marketing material. When coordinating link outreach, one of ...

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@Steven_Pepe » 14 Nov '12, 3pm
When it comes to content and #SEO... "the best resources are right under the #B2B marketer’s nose" [link]
@MoneyTw33ts » 12 Nov '12, 5pm
RT @4QMPT: 6 Underrated #Content #Marketing Assets 4 #B2B #SEO @ritu #startup #entrepreneur #cmo #online #social #web #sem [link]
@4QMPT » 12 Nov '12, 5pm
6 Underrated #Content #Marketing Assets 4 #B2B #SEO @ritu #startup #entrepreneur #cmo #online #social #web #sem [link]
@seotweetz » 06 Nov '12, 11pm
RT @justinkofron: 6 Underrated Content Marketing Assets For B2B SEO [link] via @sengineland #seo
@seotweetz » 01 Nov '12, 4pm
RT @localpulsemktg: 6 Underrated Content Marketing Assets For B2B SEO by @sengineland [link] #socialmedia #marketing #seo
@seotweetz » 30 Oct '12, 1am
RT @framewurks: 6 Underrated Content Marketing Assets For B2B #SEO [link] #PersuadeAction @SirBrenton
@framewurks » 30 Oct '12, 1am
6 Underrated Content Marketing Assets For B2B #SEO [link] #PersuadeAction @SirBrenton
@seotweetz » 28 Oct '12, 12pm
RT @invinciblesaad: 6 Underrated #ContentMarketing Assets For #B2B #SEO [link] via @sengineland
@RocketingSoltns » 27 Oct '12, 7pm
RT @Greg_Dash: 6 Underrated Content Marketing Assets For B2B SEO [link] #seo #contentmarketing
@sliah » 26 Oct '12, 2pm
6 underrated content marketing strategies for B2B [link] via #searchengineland
@WhitepaperDepot » 25 Oct '12, 7pm
B2B deep dive into the @marketingsherpa #SEM benchmark report. Good insights via @DerekEdmond [link]
@seotweetz » 25 Oct '12, 6pm
RT @AmplifySEM: 6 Underrated Content Marketing Assets for B2B SEO [link] @DerekEdmond @searchengineland #seo #b2b
@skhamilton » 25 Oct '12, 1am
RT @marismith: 6 Underrated Content Marketing Assets For B2B SEO [link] via @searchengineland So TRUE, Gr8!
@PatrickNycz » 25 Oct '12, 12am
“@MariSmith: 6 Underrated Content Marketing Assets For B2B SEO [link] via @searchengineland [Nice!]” #GreatPost !! Thx
@mamur » 25 Oct '12, 12am
RT @MariSmith: 6 Underrated Content Marketing Assets For B2B SEO [link] via @searchengineland [Nice!]
@seotweetz » 24 Oct '12, 6pm
RT @InternetVIZ: 6 Underrated Content Marketing Assets For B2B SEO [link] via @sengineland #b2b #seo RT @ouwendorp
@InternetVIZ » 24 Oct '12, 6pm
6 Underrated Content Marketing Assets For B2B SEO [link] via @sengineland #b2b #seo RT @ouwendorp
@JordanChoo » 24 Oct '12, 2pm
RT @Onboardly: 6 Underrated Content Marketing Assets For B2B SEO [link]
@seotweetz » 24 Oct '12, 12am
RT @TraylorUnlimit: 6 Underrated Content Marketing Assets For #B2B #SEO [link] via @sengineland
@seotweetz » 23 Oct '12, 9pm
RT @maisha_smart: 6 Underrated Content Marketing Assets For B2B #SEO via @sengineland [link]
@ecommerceb2b » 23 Oct '12, 7pm
6 Under-Utilized Content Marketing Opportunities for B2B SEO via @SMIBarry [link]
@trisms » 23 Oct '12, 5pm
RT @RTDContentMktg: 6 Underrated Content Marketing Assets For #B2B #SEO [link]
@deantracht » 23 Oct '12, 3pm
6 Underrated Content Marketing Assets For B2B SEO [link] via @sharethis
@seotweetz » 22 Oct '12, 11pm
RT @kariebarrett: 6 Underrated Content Marketing Assets For #B2B #SEO [link] via @DerekEdmond
@eniramfi » 22 Oct '12, 9pm
6 Underrated Content Marketing Assets For B2B SEO [link] via @sengineland - some great ideas to take away and implement!
@LIRIXIZNICE » 22 Oct '12, 6pm
6 Underrated Content Marketing Assets For B2B SEO - [link] via @KISSmetrics
@seotweetz » 22 Oct '12, 11am
RT @nicole_cw: 6 Underrated #ContentMarketing Assets For B2B #SEO [link] via @sengineland
@seotweetz » 22 Oct '12, 7am
RT @3seven9: 6 underrated #contentmarketing assets for #B2B #SEO: [link] [via @iamjonjackson]
@3seven9 » 22 Oct '12, 7am
6 underrated #contentmarketing assets for #B2B #SEO: [link] [via @iamjonjackson]
@seotweetz » 21 Oct '12, 7pm
RT @Tom_Underwood23: 6 Underrated Content Marketing Assets For #B2B #SEO by @DerekEdmond [link] - certainly true with the sales presentations!
@Tom_Underwood23 » 21 Oct '12, 7pm
6 Underrated Content Marketing Assets For #B2B #SEO by @DerekEdmond [link] - certainly true with the sales presentations!
@trisms » 21 Oct '12, 6pm
RT @Marc_Mattar: 6 Underrated Content #Marketing Assets For #B2B #SEO [link]
@sengineland » 21 Oct '12, 6pm
Weekend Review: 6 Underrated Content Marketing Assets For B2B SEO by @DerekEdmond [link]
@smroi_es » 21 Oct '12, 4pm
RT @ObanSEO: 6 Underrated #Content #Marketing Assets For #B2B #SEO - [link]
@sumeetkad » 21 Oct '12, 2pm
RT @tyrona: 6 Underrated Content Marketing Assets For B2B SEO [link] via @sengineland
@BoulderWriters » 21 Oct '12, 1pm
6 Underrated #ContentMarketing Assets For B2B SEO [link] [some excellent points!] (RT @SthsideMktg via @seotweetz)
@seotweetz » 21 Oct '12, 1pm
RT @SthsideMktg: 6 Underrated #ContentMarketing Assets For #B2B #SEO [link] via @sengineland [some excellent points!]
@SthsideMktg » 21 Oct '12, 1pm
6 Underrated #ContentMarketing Assets For #B2B #SEO [link] via @sengineland [some excellent points!]
@KuroshTweets » 21 Oct '12, 9am
RT @Crowdcontent: 6 Underrated Content Marketing Assets For B2B SEO [link] via @sengineland
@seotweetz » 20 Oct '12, 3pm
RT @abebshaw: 6 Underrated Content Marketing Assets for B2B #SEO and inbound marketing [link] via @sengineland #ecommerce
@Dannyvegaslive » 19 Oct '12, 10pm
RT @inlinevision: 6 Underrated Content Marketing Assets For #B2B #SEO [link] via @sengineland
@seotweetz » 19 Oct '12, 7pm
RT @vapartners: 6 underrated content #marketing assets for B2B #SEO [link] via @Atomic_Reach #SMB2B #SocialMedia
@YourMomBot » 19 Oct '12, 6pm
@GiveNGo3 Your mom underrated Content Marketing Assets For B2B SEO - [link]
@seotweetz » 19 Oct '12, 5pm
RT @prestochangeo1: 6 Underrated Content Marketing Assets for B2B #SEO and inbound marketing [link] via @sengineland #ecommerce
@prestochangeo1 » 19 Oct '12, 5pm
6 Underrated Content Marketing Assets for B2B #SEO and inbound marketing [link] via @sengineland #ecommerce
@DaBrianMarket » 19 Oct '12, 4pm
A great article with some #content marketing sources you may not have thought of - [link] #B2B
@seotweetz » 19 Oct '12, 3pm
RT @sqeurope: 6 Underrated #Content #Marketing Assets For B2B #SEO [link] via @sengineland
@dperlovich » 19 Oct '12, 3pm
Nice read - [link]
@markzohar » 19 Oct '12, 2pm
6 Underrated Content Marketing Assets For B2B SEO - [link] via @trendspottr #contentmarketing
@FissionSEO » 19 Oct '12, 2pm
6 Underrated Content Marketing Assets For B2B SEO | via @sengineland [link] #tools #resources