How I Got a Link from the Wall Street Journal

How I Got a Link from the Wall Street Journal - YouMoz

seomoz.org 17 Oct '12, 4pm

How I Got a Link from the Wall Street Journal

Easy to Understand – We search marketers write about all sorts of dorky shop-talk about this signal or that metric. But since +99.99% of the readership of the Wall St. Journal aren’t search marketers, our story would have to be easily understandable to a broader audience of business people. Unique – Our content would have to be based on new, original data and new insight. You cannot get the attention of the staff of the prestigious Wall St. Journal merely by rehashing old stuff that is already out there. Newsworthy – new and unique is necessary but not sufficient. But is it newsworthy? Is the content timely in some way, such that it might merit coverage by the world’s most powerful business newspaper? Easily Sharable – We would illustrate the key takeaways of our content in the form of an infographic, to enable easy sharing and make the content more visually appealing.

Full article: http://www.seomoz.org/ugc/how-i-got-a-link-from-the-wall-...

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@jennita » 23 Oct '12, 4pm
RT @ashletate: Promoted to the @SEOmoz blog: How I Got a Link from the Wall Street Journal by @larrykim [link]
@majohn1991 » 23 Oct '12, 3pm
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@Ketvit » 23 Oct '12, 7am
RT @SEOmoz: Promoted from YouMoz! Kako sam dobio link od Wall Street Journal-a? by @larrykim [link]
@SEOmoz » 23 Oct '12, 5am
Promoted from YouMoz! How I Got a Link from the Wall Street Journal by @larrykim [link]
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RT @giselenmendez: RT @PeterAttia: How I Got a Link from the Wall Street Journal [link] by @larrykim
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