17 Oct '12, 3pm

Traditional News In A Social Media World

Social Media and News: A Match Made In Heaven I can’t really think of another industry that’s a better fit for social media than the news industry. Think about it: high-quality content that’s produced on a consistent, timely basis, that users want, need, and crave. But even the most perfect couples have problems they need to work through. I discovered some of the challenges that news organizations face at the Social Media Club of Salt Lake City’s event entitled, “The Newsroom Goes Social .” Besides just challenges, four of the brightest social media news professionals from KSL, Fox13, KUTV and The Salt Lake Tribune weighed in what’s working with social media and what’s in store for the future: Media Organizations Have Differing Goals For Social Much like marketers, news organization use social media for brand awareness and to promote their content. They are also using soci...

Full article: http://www.seo.com/news/traditional-news-in-a-social-medi...

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