Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

Last month Gigya launched User Management 360 which is a revamp of their previous social login infrastructure. The change heralds three important new features for content publishers who want to build an online community. The first change is called Registration-as-a-Service (RaaS) which allows anyone to create registration pages within minutes. Anyone who has had to build their own registration form will know that this is no mean feat. Businesses have previously needed to build custom registration systems on their own, but now someone without any technical know-how could get this system up and running in no time. The instant registration system supports both social login and also your own custom form to provide users with a choice of sign-in options and benefits. The second change is "Identity Access" which allows marketers to query a users complete activity profile on your...

Full article: http://searchenginewatch.com/article/2217627/Gigya-Aims-t...

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