5 Ways to Make Web Analytics Data More Insightful

Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points. Pulling the information from web analytics software should be less than 10 percent of the work, with an overwhelming 90 percent of time dedicated to deriving insights your organization can use to drive change. So how to you go from pulling numbers to authoring insights? 1. Compare Trends, Not Just Differences Web analytics software makes it extremely easy to compare equal periods of adjacent data, such as month-over-month or year-over-year, but other logical comparisons such as average weekday, c...

Full article: http://searchenginewatch.com/article/2217270/5-Ways-to-Ma...

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