16 Oct '12, 11pm

Hardcore PPC Tactics at #Pubcon

Hardcore PPC Tactics at #Pubcon

The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase the odds of overall success. Here are the tips straight from three PPC industry experts. Testing in AdWords Brad Geddes, founder of Certified Knowledge, believes most companies use the wrong numbers in testing, such as CPA, conversion rate, ROAS, ROI, or similar numbers. Percentage numbers don’t take volume into consideration. The most important question is: how do we make more money? Many companies also start testing but don’t define what they want to accomplish with the testing or define testing goals such as lowest CPA or number of conversions. Geddes recommends CPI or conversion per impression. This is calculated by: conversions / impressions Testing should start from th...

Full article: http://searchenginewatch.com/article/2217611/Hardcore-PPC...

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