08 Jun '11, 5pm

How one Wordtracker customer used keywords to reduce PPC costs by 66%

We were amazed that people started coming to our site and making purchases. We did about 30 orders and were very impressed with ourselves. Starting in January 2009, we did a few more orders but by September we had no orders. We couldn't understand what had happened. Then a friend with a website called and asked when was the last time we had sent a product feed to Google. Our reply was "yes, we did that back in November when we brought the site online." After five minutes of hysterical laughter, our friend explained about product feeds and keywords . She recommended a site called Wordtracker. I immediately went to your site and signed up for the free 7 day trial which I then extended for a short time to a monthly subscription . I was a bit confused in the beginning because I was unfamiliar with the terminology. So I started purchasing your books about keyword research and G...

Full article: http://www.wordtracker.com/blog/reduce-ppc-costs

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