16 Oct '12, 7pm

Measure Your Success: Call Reporting Now Available in AdWords Express: How did you find us? There's a good reaso...

There's a good reason so many business surveys include this question: understanding how people connect with your business is important. When people search for local businesses on Google, they may want to check out a website, but there's a good chance they'll want to just give you a call. That's why we initially launched call reporting for AdWords customers—to help businesses use search to connect with people over the phone. Now, we're expanding this feature to AdWords Express customers so local businesses can benefit as well. Call reporting allows you to quantify the offline value of your ads by seeing how many phone calls your ads generate.

Full article: http://adwords.blogspot.com/2012/10/measure-your-success-...

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Google Adds Call Tracking To AdWords Express

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