16 Oct '12, 4pm

Google Adds Call Tracking To AdWords Express

Google Adds Call Tracking To AdWords Express

Google is making its call reporting/tracking solution (which costs $1 per completed call ) available in AdWords Express, its simplified search marketing solution directed toward small businesses. For now this is US only. It’s simple and works like other call tracking programs. Google replaces the phone number in the ad with a toll-free (800, etc) number (via Google Voice) and then will reflect the number of calls received in the AdWords Express dashboard. The program doesn’t apply to mobile. Mobile advertisers’ calls are also tracked but they’re charged whatever their bid is for the specific keyword that triggered the ad. As you know, mobile advertisers can (and should) separate their PC campaigns, making click to call ads effectively pay per call in such cases. The screenshot below shows call reporting enabled for AdWords Express (“see how many calls your ad is getting”)....

Full article: http://searchengineland.com/google-ads-call-tracking-to-a...

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