6 Ways To Integrate Your On-Site & Social Efforts

Since search and social have had more of a convergence, the idea of the “hub” has become stronger, providing one main place to drive your existing audience and capture their attention. Most marketers or brands make the mistake of having social media be their “go to” place and they neglect any semblance of a strong blog or website strategy. This results in is a lost “segment” of users – those who engage on social networks but never actually make it to your site and truly show interest in your brand. Social leads to the sharing of content, but conversions and revenue are harder to quantify when following social channels. Driving users back to the end goal (your website) can often help you understand user behavior when they come from social, and what helps to convert them. There should be a fine spiderweb existing between your on-site/blog strategy and your social strategy so...

Full article: http://searchengineland.com/the-on-site-to-social-spiderw...

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