Structured Data First Steps: Adding Schema Location Markup to Your Website

Markup and microformats are becoming extremely important to local rankings. Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of content given to search engines via websites. We are just on the cusp of the possibilities with schema, but the reality is, if you don’t start now, you're going to be behind. We'll start with the basics: adding schema markup to the address on your website or blog. If your business is location or service area dependent, having an address on your website is imperative. Making sure search engines understand your exact location can, at the best of times, be a tricky proposition. Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well as the latitude and longitude of your business. Amending your straight lo...

Full article: http://searchenginewatch.com/article/2216894/Structured-D...

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