How to Get Your Mobile Strategy Ready for Multi-Screen Web (Plus Brands That Did It Right)

About two years ago, digital marketers began talking about the “mobile revolution” and how it was going to change the Web forever. There’s been a lot of buzz about the Internet getting predominantly mobile by 2014. However, this simplistic view of the global Internet’s future (which didn’t answer many of marketers’ questions) soon got replaced by a more informed opinion, which involves understanding how the searcher uses different types of devices for various purposes. Nowadays, it’s not mobile vs. desktop any longer. We are now talking about multi-screen user experience (some solid data in this post, by the way), during which the searcher transcends different types of gadgets and different screens to complete one goal. Conclusion: In practice, mobile experience is not opposed to desktop experience, but compliments it. Do you need a mobile strategy? Despite all the mobile ...

Full article: http://www.searchenginejournal.com/how-to-get-your-mobile...

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