16 Oct '12, 9am

5 Myths About Search Data

Last October, both sides of the search marketing industry, in SEO & PPC felt under attack when Google announced that it would start hiding search data for logged-in Google searchers. Portent's Ian Lurie immediately cried foul , saying, Google has "done this for one reason, and one reason only: To shut out competing ad networks." Although Google estimated that less than ten percent of searches would be hidden, that number soon climbed close to 20%. The question on the minds of many marketers: How would Search Retargeting remain effective without that data? As one of those competing ad networks, at Chango, we felt the panic was palpable, but... overblown . The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see. Belo...

Full article: http://searchenginewatch.com/article/2217277/5-Myths-Abou...

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