30 Jun '16, 3pm

SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

Like Malek, they reiterated the importance of understanding your target market’s interests so that you can deliver the most valuable content possible. Siegel called social media an omni-channel optimizer and walked through the potential uses for leveraging social to improve performance in other channels and also highlighted social’s value throughout the buying cycle. In addition, she shared targeting options and noted that audience insights are a valuable way to learn about your consumers so that you can create your messaging.

Full article: http://searchengineland.com/smx-advanced-recap-using-paid...

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