28 Jun '16, 3pm

Ask The SEOs at SMX Advanced

Ask The SEOs at SMX Advanced

I was trying to get Gary [Illyes] to clarify whether this was a query refinement thing or a ranking signal thing. Gary suggested it was a ranking signal thing, but every other Googler has said it was a query refinement thing, so I think it’s a refinement thing. My theory is RankBrain is mapping queries to more popular queries, i.e., “Super Synonyms.” This doesn’t mean you have to put every synonym on every page, as Google should understand that a page about “shoes” should rank for “footwear” queries.

Full article: http://searchengineland.com/ask-seos-smx-advanced-2-252563

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