The Hidden Story Behind Google’s Acquisition of Frommer’s Travel Guides

The Hidden Story Behind Google's Acquisition of Frommer's Guides

The Hidden Story Behind Google’s Acquisition of Frommer’s Travel Guides

By Gab Goldenberg, author of The Advanced SEO Book – read it free, pay if you like it in six weeks. You can get a free chapter here . Google’s acquisition of Frommer’s was recently in the news, but most of the news coverage missed the point about Google’s evolution from a search company to a content publisher, and what it means for search marketers. Most commentators take this as further evidence that the ad giant is making a play to dominate travel bookings end-to-end, not just travel search. (The main prior evidence was Google’s acquisition of ITA software, which powered flight search for most of the industry including many competitors.) That’s accurate, but it’s only part of the story. Consider how Google participates in looots of content markets. Google: 1. Keeps increasing how much content it publishes directly in search results , such as Maps or the variety of “Answe...

Full article: http://www.searchenginejournal.com/the-hidden-story-behin...

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