15 Oct '12, 6pm

LivePerson Says Bouncing is Single Worst Action a User Can Take

LivePerson Says Bouncing is Single Worst Action a User Can Take

LivePerson may be most recognized for their instant chat software for websites which enables your customer service team to respond to users in real time whilst they are browsing your website, but this is just one piece of the suite of content marketing software that enables businesses to leverage customer engagement data in real time in order to place the right message in a timely manner via the right channels. LivePerson's latest product is Keyword Lift , which analyzes your paid search activity and algorithmically suggests courses of action for the marketer to deploy strategies to "intercept" users on their website to increase the chances of creating an "assisted conversion" either via relevant personalized content or one to one human interaction via instant chat. SEW spoke to Avinoam Zelenk, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson , w...

Full article: http://searchenginewatch.com/article/2216893/LivePerson-S...

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