Paid Search Advertising Gets More Complicated In 2013

Paid Search Advertising Gets More Complicated in 2013

Paid Search Advertising Gets More Complicated In 2013

Last week, we assembled a group of paid search experts in NYC at the SMX East Conference for a conversation about where Paid Search Advertising was heading in 2013. I figured we’d hear some wild predictions about new mergers and buyouts, ad formats, campaign automation tools; and the usual whining about rising CPCs, Google’s quality score and ad serving policies; and whether or not Microsoft would make a significant dent in Google’s search marketshare. Instead, our panel, which included some of our industry’s most experienced paid search luminaries like Chi-Chao Chang of AdX, Kevin Lee of Didit, Kimm Lincoln of Nebo, Craig MacDonald of Microsoft, and Sid Shah of Adobe talked more about fundamental ways that search behavior is changing as a result of new devices. I’ve tried to capture some of their thoughts on where paid search is heading next year to give you some food for...

Full article: http://searchengineland.com/paid-search-advertising-gets-...

Tweets

@mickhiggins » 02 Nov '12, 1pm
Completely agree w/ @mvanwagner. Collective media,branding,dev approach needed:PPC Complicated in 2013 [link] via @sengineland
@MarketGuru711 » 26 Oct '12, 4pm
Paid Search Advertising Gets More Complicated in 2013 | [link] | @sengineland #Advertising #Mobile #MM #Adwords #Organic
@seotweetz » 24 Oct '12, 7pm
RT @TonyHart87: MT @ahaval: Changes are coming: Paid Search Advertising Gets More Complicated In 2013 [link] #SEO #search #mobile #digstrategy
@TonyHart87 » 24 Oct '12, 6pm
MT @ahaval: Changes are coming: Paid Search Advertising Gets More Complicated In 2013 [link] #SEO #search #mobile #digstrategy
@ahaval » 24 Oct '12, 6pm
UH OH-changes are a 'coming: Paid Search Advertising Gets More Complicated In 2013 // [link] #SEO #search #mobile #digstrategy
@CyrilLauwereins » 24 Oct '12, 3pm
Paid Search Advertising Gets More Complicated in 2013 [link] via @sengineland #CIM
@ChristianHughes » 24 Oct '12, 1pm
RT @fusionunlimited: Paid Search set to get more complicated in 2013 [link]
@fusionunlimited » 24 Oct '12, 1pm
Paid Search set to get more complicated in 2013 [link]
@sengineland » 22 Oct '12, 4pm
RT @mongoosemetrics: How does this affect you? Paid Search Advertising Gets More Complicated In 2013 [link]
@mongoosemetrics » 22 Oct '12, 3pm
How does this affect you? RT @sengineland Paid Search Advertising Gets More Complicated In 2013 by @mvanwagner [link]
@ppchero » 22 Oct '12, 2pm
Great article! @Szetela, Paid Search Advertising Gets More Complicated In 2013: [link] #PPC by @mvanwagner Via @sengineland
@kurtmunz » 21 Oct '12, 6pm
Google & Microsoft working on real time bidding on search keywords that take recent search history into account [link]
@NataliaHyland » 21 Oct '12, 12pm
paid search advertising to get more complicated in 2013 [link] #MKT40880
@sengineland » 20 Oct '12, 3pm
Weekend Review: Paid Search Advertising Gets More Complicated In 2013 by @mvanwagner [link]
@whycat » 20 Oct '12, 4am
Search engine marketing trends for 2013. Allocate more spending to mobile, and market differently based on location. [link]
@AGNotts » 19 Oct '12, 3pm
Paid search advertising gets more complicated in 2013 - [link] - #alphagraphics
@Potenture » 19 Oct '12, 12pm
Paid search advertising is going to get even more complicated in 2013. Stay ahead of the curve - [link]
@AnnaAppenheimer » 19 Oct '12, 7am
Smart #tactics needed: Paid #SearchAdvertising Gets More Complicated in 2013 [link] via @sengineland #SEA #Adwords
@GlobalMktgOps » 18 Oct '12, 3pm
Paid #Search Advertising might get a lot trickier in 2013. [link]
@cwpuertolas » 18 Oct '12, 8am
Future of Paid search? [link] #SEM @PPC #CPC
@MissKirstyMac » 18 Oct '12, 8am
RT @JustSearch: Take note; paid search advertising is getting more complicated in 2013 - [link] via @sengineland
@JustSearch » 18 Oct '12, 7am
Take note; paid search advertising is getting more complicated in 2013 - [link] via @sengineland
@SEOTwitTips » 18 Oct '12, 5am
Interesting graphs RT @sengineland: Paid Search Advertising Gets More Complicated In 2013 by @mvanwagner [link]
@FUNomenalMe » 18 Oct '12, 4am
RT @EricStegemann: Why Realtors need a pro handling their PPC: [link] (check out @Tribus ' new PPC service [link] )
@amolpomane » 18 Oct '12, 3am
RT @jamesluty Target People, Not Keywords, Devices & Locations - [link] #ppc #ppcchat: Target Peop... [link]
@EricStegemann » 18 Oct '12, 3am
Why Realtors need a pro handling their PPC: [link] (check out @Tribus ' new PPC service [link] )
@YarnMerchandise » 17 Oct '12, 11pm
It's a great time to work in PPC and 2013 will be an exciting (and challenging!) year. [link]
@MitchPopilchak » 17 Oct '12, 9pm
. RT @voviamarketing: With tablet, mobile, & desktop searches - managing PPC campaigns is getting increasingly complex. [link]
@voviamarketing » 17 Oct '12, 9pm
With tablet, mobile, and desktop searches - managing PPC campaigns is getting increasingly complex. [link]
@StephenVail » 17 Oct '12, 8pm
#Mobile devices will significantly impact #PaidSeach in #2013. This could get murky: [link]
@myhosting » 17 Oct '12, 12pm
New device-specific campaigns: Paid Search Advertising Gets More Complicated In 2013 by @mvanwagner [link] via @sengineland
@MediaStreetIrl » 17 Oct '12, 12pm
“@ciaranoreilly: Paid Search Advertising Gets More Complicated In 2013 [link] #search”
@sharethis_tech » 17 Oct '12, 11am
Paid Search Advertising Gets More Complicated in 2013 [link] via @sharethis
@bitesizem » 17 Oct '12, 10am
RT @Amy1306: Paid Search Advertising Gets More Complicated in 2013 [link] via @sengineland #PPC #SEM
@darknebrijo » 17 Oct '12, 9am
2013 will see an increase in the complexity of paid #search #advertising [link]
@rinmuah » 17 Oct '12, 5am
RT @A_Cooke_: "Mobile search clicks may account for as many as 20-25% of all search clicks in 2013". Can tracking software keep up? [link]
@A_Cooke_ » 17 Oct '12, 5am
"Mobile search clicks may account for as many as 20-25% of all search clicks in 2013". Can tracking software keep up? [link]
@IMPAdvertising » 17 Oct '12, 1am
Paid #Search #Advertising Gets More Complicated in 2013 [link] @sengineland @IMPAdvertising #SEO #pcc #sem #inboundmarketing
@seotweetz » 17 Oct '12, 1am
RT @iFusionMktg: Paid #Search #Advertising Gets More Complicated in 2013 [link] via @sengineland #SEO
@seotweetz » 17 Oct '12, 12am
RT @netsuccess101: Paid #Search #Advertising Gets More Complicated In #2013 by @mvanwagner [link] #SEO #bloggers #socialmedia #sm #ads
@netsuccess101 » 16 Oct '12, 11pm
Paid #Search #Advertising Gets More Complicated In #2013 by @mvanwagner [link] #SEO #bloggers #socialmedia #sm #ads
@seotweetz » 16 Oct '12, 10pm
RT @greenrubino: Paid Search Advertising Gets More Complicated in 2013 [link] via @sengineland #advertising #seo
@aileenabella » 16 Oct '12, 10pm
RT @AHAA: Paid Search Advertising Gets More Complicated in 2013 [link] via @sengineland
@TribZi » 16 Oct '12, 10pm
Paid Search Advertising Gets More Complicated in 2013 from @sengineland [link]
@Maxlead » 16 Oct '12, 9pm
RT @EJReijenga: Nice read: Paid Search Advertising Gets More Complicated in 2013. [link] #PPCchat
@EJReijenga » 16 Oct '12, 9pm
Nice read: Paid Search Advertising Gets More Complicated in 2013. [link] #PPCchat
@mvanwagner » 16 Oct '12, 8pm
@GA_Creative Paid Search Advertising Gets More Complicated In 2013 [link] Thanks for tweeting! good luck with your PPC - Matt
@SlingshotMoon » 16 Oct '12, 7pm
#Mobile search clicks may account for as many as 20-25% of all search clicks in 2013. Read more here: [link]
@RGrannesberger » 16 Oct '12, 7pm
“@EELarsdotter: Paid Search Advertising Gets More Complicated in 2013 [link] via @sengineland”
@anvilmedia » 16 Oct '12, 6pm
Paid Search Advertising Gets More Complicated In 2013 as new devices change fundamental search behaviors [link]