27 Jun '16, 7pm

Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins: In a keynote discussion...

At SMX Advanced last week, Lynne Kjolso, general manager of global search sales and service at Microsoft, discussed the LinkedIn acquisition, what the changing partnership with Yahoo has meant for advertisers and engineering cycles and how to approach Expanded Text Ads in Bing Ads. Lynne has been at Microsoft for a little over nine years. She was instrumental in the launch of the Yahoo Bing Network and has led sales, account management and operations teams for the Bing Network, with a particular focus on small and mid-market businesses and partner channels. From LinkedIn to quick wins, here’s what Kjolso shared with the SMX Advanced audience: LinkedIn acquisition Since the deal to acquire LinkedIn is still in the works, Kjolso is bound by regulatory restrictions on discussing the deal, but she did say the news is as exciting to her personally as the changing relationship w...

Full article: http://searchengineland.com/bing-ads-smx-advanced-keynote...

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