27 Jun '16, 10am

Can #PR & #SEO Play Nicely Together?

Can #PR & #SEO Play Nicely Together?

Written by Andrew Smith March, 2015 There has always been a love/hate relationship between public relations and SEO. However, in recent times, signs of a tentative rapprochement have been developing, in part because of changes made by Google to its search algorithm, which often play to the traditional skills of PR professionals. So why is the PR sector still apparently dragging its feet on SEO? And why should consumer marketers care? PR professionals are from Mars and SEO specialists are from Venus. And never the twain shall meet. Or at least that was the traditional view of the two disciplines. Over the last year or so, there has been a developing consensus that PR and SEO are converging into a blended discipline. Certainly the PR industry itself aspires to get much more involved in SEO. The single biggest training requirement among PR professionals was in SEO, according ...

Full article: http://www.linkdex.com/en-us/inked/public-relations-seo-w...

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