15 Oct '12, 1pm

How to Prove the Value of SEO in 10 Minutes

How to Prove the Value of SEO in 10 Minutes

Convincing others of the importance of organic search and the need for SEO management has admittedly become easier over the years. Many have followed suit with competitors to jump into SEO endeavors to keep pace and many are coming to see that online organic ROI often times is much better than traditional marketing, is better targeted and easier to measure. However, there remains a skeptical, more “old school” crowd, that still needs to be shown the need for organic search devotion. Whether you work for an agency trying to make a sale or on an in-house team tired of not drawing leads, taking a look at your Google Analytics data with this 10-minute drill down on what organic is doing for you can make a great impact. Google Analytics has taken great strides in the last year or so by adding multi-channel attribution data to site reporting, in addition to maintaining historica...

Full article: http://searchenginewatch.com/article/2216870/How-to-Prove...

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