27 Jun '16, 5am

#socialmedia #marketing

A lot of interesting data here. Not surprised that brands only share content on Google+ at a fraction of what they do elsewhere, especially as compared to Twitter and Facebook. It seems to me that Google+ is the most missed out on network for brands, even over linkedin. Some of the biggest publishers on the web hardly have a presence on G+ today. Many don’t post there, and a lot of major publishers on the web still don’t have Google+ social buttons on their sites. Not posting yourself is one thing, but not providing a way for your audience to share your content is another, and its an epic fail when publishers do this. As for Linkedin, I don’t think brands are missing out on much. The platform only gives visibility to those they play favorites with, and they treat everyone else like 5 year olds, throwing them in the corner on timeout or suspending their accounts for simply ...

Full article: https://www.searchenginejournal.com/3-unusual-lessons-lea...

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