27 Jun '16, 2am

From SEO Theory: SEO Analytics: Measuring Search Success

Now, some people just want to build up the value in their real estate. Hence, their search engine optimization may only be to generate unique trackable visitors. “This domain receives 1 million visitors per month and may be purchased for $10,000.” It happens. Or maybe they feel their financial future depends on selling links so they want to boost their Toolbar PR. That means they need links, and search engine optimization really doesn’t help much with that — unless you have compelling content. Then maybe it makes sense to be found in search engines so that people will link to you. News Web sites do that and they support themselves by selling advertising (not necessarily by selling links, but it’s the same principle).

Full article: http://www.seo-theory.com/2007/01/18/seo-analytics-measur...

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