26 Jun '16, 3pm

10 Ways Beacons Will Change SEO #SEO #LocalMarketing #Hyperlocal

“I definitely see activity picking up with this in the next 12 to 24 months. Everybody is hungry for this. Everybody wants to tap into some kind of proximity communication and they want their content at the top of the list,” Scartz said. “If you’re in a crowded space in an urban area or shopping mall, manufacturers will be clamoring to have their share of the digital shelf space…the next layer is going to be — as we move into the networked beacon world that’s open like Google – we’re going to start seeing different modes of content delivery that don’t necessarily require the hardware to change, but will require updates to the OS and I think that based on that and the hunger from the retailers and manufacturers, you will see some significant stories.”

Full article: https://www.searchenginejournal.com/10-ways-beacons-will-...

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