24 Jun '16, 2pm

The 5 Biggest Mistakes I See in Search & Social Campaigns

Search and social in tandem are a match made in heaven. Social (when used correctly) can be an incredible brand awareness tool, while SEM can be used to drive home ROI. The key to success is a carefully thought-out approach that takes into account the strengths of both channels. Unfortunately, there are many companies who make a lot of mistakes in search and social campaigns – or are ignoring some features that could transform the campaigns for the better. I’ve compiled the following list of the 5 biggest mistakes encountered in campaigns that rely on search and social. Be sure to avoid them at all costs! 1). Sloppy Lookalikes We’ll assume that you are using a set of lookalike audiences, because you really should be . Even if you build your audience with great data, you could be shooting yourself in the foot if you are not testing and excluding lookalike audiences properly...

Full article: http://www.pubcon.com/the-5-biggest-mistakes-i-see-in-sea...

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