14 Oct '12, 8pm

Google Penguin Refresh Completes Trilogy of Search Terror for SEOs

Halloween isn’t until Oct. 31, but some SEOs have been dealing with an unexpected horrifying start to the month. A Google Penguin data refresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates (not to mention those other 60+ Google updates from August and September). News of the refresh came today via a tweet from Matt Cutts, Google’s Distinguished Engineer. Here’s what Cutts reported the impact will be on the following languages: 0.3% of English queries will be noticeably affected. ~0.4% of Spanish queries. 0.4% of French queries. ~0.3% of Italian queries. Google’s Penguin Update, originally known as the Web Spam Algorithm Update , was first released in April and impacted 3.1 percent of English queries. The goal of the update was to clean up link profiles relying on heavily sculpted exact match anchor text (sites where 60 ...

Full article: http://searchenginewatch.com/article/2215178/Google-Pengu...

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