The Demand for Extreme Differentiation in Your Content Strategy

The first major factor is that I am sitting in Massachusetts. Chances that I want the Jaguar Brazil site are relatively slim. This is also why chances are lower that I want the regional navigator page at jaguar.com. Looking at the search query data from the AdWords Keyword Tool, more than 90 percent of the queries (after ambiguous results) relate to the car. OK, result number 1 explained. Without any use of link analysis or any other factors, we have determined that the number 1 result should be the home page of the U.S. version of the Jaguar site . Next question is, what percentage of queries are satisfied by this result? I have no way to know that for sure, but we know that 90+ percent of the audience wants cars, and this is a branded search query, and the information on all the various car models is readily accessible from the home page of the U.S. site. This study of C...

Full article: http://searchenginewatch.com/article/2216864/The-Demand-f...

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@lediamedia » 30 Oct '12, 3pm
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